B & S Bobcats is an excavation company that has been in business in Canberra for over 30 years. They approached Studio Sixty8 with a basic idea of “We think we need a website”.
After discussions, it was decided that the branding was also in need of a refresh. A new logo was designed as well as new stationery reflecting the new brand. The whole industry is very cliché, so it was clear that the whole brand and website needed to be different and not the same yellow and black “construction” look that everyone else went for. The logo and website is “playful yet professional”, to ensure that it is memorable as well as able to convey the message that B&S Bobcats knows what they are doing. Make sure you visit the website to see how this was executed.
Date
January 05, 2019